Bazaar Planning 101

Shopping or surfing, buying or selling, checking out prices or not, bazaars are fun to attend and a great way to shop, network, and share ideas. With everything going on now in the months leading up to holidays such as Valentine’s Day, Mother’s Day, Spring,etc the bar is set high and it is a puzzle to make your own both distinct and uber exciting.

Before we get to plan a fruitful bazaar, let’s first understand what this is. A common definition of the word, “bazaar” is that it’s a central & open market with a large number of various goods and services often displayed for sale. In the West bazaars are often intended to raise funds for charity.

In the Middle East where the idea originated from, bazaars are often located on the street or a place partially covered and set aside, where both profit or non profit organizations or even small businesses have kiosks with rear ends that can be secured. However, we are also familiar with schools and churches having used this format as a fundraising event.

Briefly note the following about bazaars;

  1. Generally the holidays are a good time to hold them,
  2. Off-season or not, it’s important to develop adverts,
  3. Best when not competing other functions in the area,
  4. People like to support causes, let your reason be known,
  5. Some causes require authority approvals so get them.

About planning a successful bazaar, it’s important to have in mind that memorable events do not just happen overnight. It takes design and the following are expert planning tips to include in your checklist.

First Things First

Decide who will attend and plan everything else; format, content, and ticket price as well as location among others; from there make a list of the minute details. This process of listing down everything helps you stay focused on achieving specific goals. Develop a clear cause for the event, set the goals, and understand your limitations.

Funds for the Event

Decide how much you’ll want to charge the vendors, you could charge them up front, for tables for instance or take a percentage of their sales after the event. Also, you could charge the clients.  If they can bring in two canned goods, for example, you could let them in free. Make something along these lines to create a buzz.


How to get Numbers

The most important aspect of planning a successful bazaar or any event for that matter is getting the numbers to attend. And for this you need a good marketing plan. The more organized you’re, the more successful it will be. Create adverts, take advantage of social media, use incentives and again, make your cause known and deliver –which should be the motivation for vendors and clients to attend.


How to Go About It

No matter the size of your event, you should be able to delegate responsibilities. Let other people take lead in areas of their interests. The other bit is to follow up; do not micromanage, just ensure everything is okay. If you have sponsors, treat them well. Lastly, ask for feedback and act on them.


Final Plans: D-Day

On the D-Day ensure all your attendees have a good time by fulfilling their expectations. Do not forget to lead by example. Remember that your attitude during and after the bazaar matters a lot.  Also, carefully analyze the mood of customers in other stalls. Ensure they understand your cause.


Contingency Plans

It’s good to think positive but you must have a back-up plan – to take care of emergencies, could be bad weather, power outage, and surprise calls or over attendance. According to small business trends, there’s one way around this. Imagine the event, step by step and make a 2 – Column List: in which you should write what you think could go wrong in one and contingencies on the other.


Creative geniuses Philip Macgregor and Ron Wendt who’re the brains behind some of most high end brands in the country says there’s a directive in every successful event. There’s a look, there is a story, theme or something particular about every event that makes them distinct and exciting.


These two are very sensitive about detail; photos, flowers, lighting, table clothes and floor plans among others. The difference between them and their competitors they say is a high success rate in designing every event based on the client’s story and playing with flowers, colors, and texture.


Now, if you want to know more about bazaars and how to plan a successful one, event planning and management in general, how to start and build a successful event and management company like Phillip and Ron or you want relevant contacts to help you start up, experience from current events in the industry or even tips on appropriate locations for your event then 40 minutes is all you need. Fill out the contact form today and let’s get you sorted. Or we could partner on my VIP coaching session.    



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